Services
Helping brands find their spark
Providing marketing consulting for:
- Small and mid-sized companies in need of marketing strategy and execution leadership
- Companies that have outsourced all or parts of marketing execution to agencies or have a small in-house marketing department focused on execution and need strategic guidance
- Companies with a founder or leader acting as the head of marketing and need help with strategy and marketing approach
Services include:
- Marketing strategy development and refinement
- Annual marketing planning process development, improvement, and support/management -
- Category, channel, pricing, and product analysis and strategy -
- Brand positioning - discovery, refinement, reinvention
- Creation, coordination, and management of a network of agencies or freelancers
- Retailer pitch deck development
- Syndicated and e-commerce data analytical strategy (IRI, Nielsen, SPINs, panel, Stackline)
- RFP development and support for agency and research firm/project searches
- New product and innovation strategy and go-to-market planning
- Roadmap planning for next stage of growth for business and marketing teams
- Research project management and turning insights into action
- Creative briefing training
Particularly focused on Consumer Packaged Goods (CPG) brands and products, especially food, beverage, and pet product companies.
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